I was on the phone with a client the other day and she asked me: “Are newsletters old school?” And, I jumped in quickly with “Absolutely no!” As we were talking, it occurred to me that, given all the hubbub about social media these days, the same question might be in the back of your mind too.
So, what keeps the newsletter relevant, as compared to social media?
- It reaches qualified leads. People have opted to hand over their email addresses to you in exchange for the information that you will deliver. This signals an increased level of interest on their part.
- It can encourage action. The social media model can excite and engage, but the newsletter can actually include a call to action, a request that the recipient become even more involved with the brand, perhaps even to the point of making a purchase.
- It allows you to deliver information. Instead of putting the onus on your customers and targeted customers to seek out your blog or to follow you on Facebook, you hand over the information that you want them to have.
So, keep those newsletters working for you. Make sure they contain useful information, delivered in a professional format and they will continue to be a powerful tool in your marketing arsenal.
